Portfolio

Student in the Music Business Management program in Kristiania Community College.

• Setting up an indie label, and organise different ideas and approaches in a search for a new artist.
• Created and presented design briefs for third parties such as graphic designers, illustrators and filmmakers.
• Critically assess quality of creative assets as related to a release campaign and its goals.
• Draft a logical and comprehensive tour handbook for a 15 days tour with all travel details, press outreach, healthy budgetting and forward-thinking planning.
• Producing fit-for-purpose catering and technical riders.
• Understand how to construct a "market-ready" contract.

• Beeing able to critically assess the needs of different artists/projects when designing a contract or HOA.

• Communicate complex legal terms simply and comprehensively.

• Deliver "industry-standard" Press Releases & One-Sheets.

• Create and follow up a thorough and thought-through marketing plan which can hold the marketing, press, social media precense, tone of voice, platform strategies, usage of emojis, metrics & KPI, One-Sheets and the general marketing strategy of an artist in one place.

• Working with how a live show can support a release.

• Understand how to create a "live story" around an artist.

• Working with advancing a show.

Founder of No Rebel Rec, a record label which distributes through Virgin Music Group. Worked with the release campaign for Elise Olsens Love as I know it. 

• Setting up and run a release schedule as a mothership for the project
• Setting up and run a marketing plan wich includes different platform strategies on social media, tone of voice, focusing the artists brand voice & strategy.
• Drafting, writing and sending press releases to radio, press and reviewers.
• Create a compact and fit-for-purpose One Sheet which fits the artists voice, perspective and music.

Founder and prosject manager in the record label situ!rec. 

I worked with artists such as HORDA, BJARK, Olav Abildgaard, Oslo Music Band and Vok Ens.

• Drafting, discussing and setting up release contracts for the artist.
• Setting up release campaigns for several artists.
• Helping artist with usefull social media and marketing campaigns.
• Drafting, writing, and sending press releases to radio, press and reviewers.
• Creating One Sheets for the different release campaigns.